Alex Lv (Haowei Alex Lü) is a fashion photographer currently based in New York, with roots in Shanghai and a creative journey that began in Sydney, Australia. Born and raised in Shanghai, Alex moved to Sydney where he lived for 17 years and first discovered his artistic voice through music and music production. Over time, his creative focus shifted toward visual storytelling, and he found his true calling in fashion and beauty photography. Today, Alex works across both commercial and editorial projects, blending concept-driven narratives with striking visual aesthetics.

With a multicultural background, Alex is drawn to the intersection of East and West. His work often explores dualities—energy vs. stillness, rebellion vs. elegance—resulting in a visual language that feels both thoughtful and dynamic. Whether working on commissioned shoots or personal projects, Alex’s photographs aim to tell a story—often with subtle humor and clear intention. He has a particular talent for capturing quiet, unnoticed moments and reframing them through the lens of contemporary fashion.

Alex’s creative mission is to challenge conventional beauty standards and push the boundaries of fashion imagery.He is passionate about expanding the possibilities of visual storytelling and using photography as a tool to reimagine identity, culture, and emotional nuance in modern life.